When you design your shop, consider all the ways you can heighten your customers’ senses. And if you’re playing music, play songs that align not only to your brand but also evoke the emotions you want your customers to feel.
Music that suits the style of the store and the target audience is an important factor to consider. The music played within a store can promote a brand’s image, and can also aid consumers into making purchase decisions.
Having music, which is popular within the target market, can also encourage consumers to linger in the store longer. Music with a slow tempo can cause the consumer to relax; therefore, they spend more time in the store. This leads to more contact with merchandise and increased purchasing.